Ad firm on right track to open up new market

A Bristol company has clinched the exclusive contract to selladvertising space on First Great Western Trains.

Monster Media, a specialist in outdoor advertising, will sellspace on the inside and outside of the train company's high speedtrains, which run between London Paddington, the South West, SouthWales and the Cotswolds.

Managing director Bernard Rugg said: "The First Great Westernagreement is very significant for Monster Media and gives us accessinto a totally untapped market.

"FGW carries over 20 million passengers annually and operates thebusiest train lines into London Paddington. It's excellent to beassociated with such a prestigious brand."

Monster Media's recent contracts also include a deal to promoteBristol & West on 30 black cabs in Bristol and in November last yearthe firm put up a giant Vodafone poster overlooking the city's busstation to coincide with Bristol's shortlisting for the 2008 EuropeanCapital of Culture bid.

The company was launched just two years ago and since then Mr Rugghas had support from Business Link in Bristol.

Its adviser Alan Cottle said: "Bernard has a clear vision for hisbusiness, which made it easier for us to provide useful contacts andhelp with the business planning process to get Monster Media off theground."